top of page
The New Yahoo Mail launch campaign
Client: Yahoo
The new Yahoo Mail app has a ton of new time- and money-saving features to help you find deals, stay organized, and win at life. We spread the word with a global campaign that featured :15 spots, live events, and content partnerships with Snapchat, Twitter, BuzzFeed, and YouTube influencers. The campaign generated over 1 billion impressions, drove 4.3 million installs, and led to a 5% increase in brand sentiment.
![YM6_intl.png](https://static.wixstatic.com/media/609186_1bf3bd5f7b5242c5a3799c88c71633a8~mv2.png/v1/fill/w_49,h_24,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/YM6_intl.png)
![VM_YM6_slider_image2_050720_ML.jpg](https://static.wixstatic.com/media/609186_311320c22af94d9e850a27cbfeceba45~mv2.jpg/v1/fill/w_147,h_72,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/VM_YM6_slider_image2_050720_ML.jpg)
![VM_YM6_slider_image1_050720_ML.jpg](https://static.wixstatic.com/media/609186_c723fbefd78a47f8bdbc2d3037461a87~mv2.jpg/v1/fill/w_147,h_72,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/VM_YM6_slider_image1_050720_ML.jpg)
bottom of page