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The New Yahoo Mail launch campaign
The new Yahoo Mail app has a ton of new time- and money-saving features to help you find deals, stay organized, and win at life. We spread the word with a global campaign that featured :15 spots, live events, and content partnerships with Snapchat, Twitter, BuzzFeed, and YouTube influencers. The campaign generated over 1 billion impressions, drove 4.3 million installs, and led to a 5% increase in brand sentiment.
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